Our Goal
Veolia's new GreenUp strategy campaign is bold, at scale, ambitious, fighting.
It sets out exactly the transformation that you want to achieve. But does it bring people, colleagues or applicants, on that journey?

Our Solution
We already have a powerful rally cry video.
Through shorter, snappier edits with a focus on one part of the message, more suited to social media engagement – we made it accessible and relevant to all audiences.

Our Creative
Every day online, we’re exposed to unimaginable things.
Like the change we’re seeing to our planet.

We can’t hide from it, and
we shouldn’t.

Veolia’s commitment brings hope
to many.
But not many know Veolia’s commitment –
commitment that takes
true grit and guts.
So everyone can continue to
see the world as we do.

Team
Agency: Pink Squid
Creative Director: Manjoor Azizul
Copywriter: Eliza Rymer
Motion: Josh Wisdom
Strategy: Tom Pollard
PM: Freddie Gallagher