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I.M. WELL Medical – Social
Date
2023
Location
London
Project type
Social Media Campaign
Our Primary Objective
Drive new enquiries, especially for the subscription model.
Our Secondary Objective
Increase I.M.Well brand awareness (website visitors, social media followers).
Our Idea
In healthcare, acceptance is a priority.
Nothing should be hidden.
Nothing should be off the table.
Taboos come from misunderstanding.
It’s the unknown that makes health feel scary.
So care should be taken seriously.
You should be able to talk about what you want,
with who you want.
But, who says you can’t?
That’s what we bring to I.M WELL - uncensored care, at all times.
Team
Agency: Pink Squid
Copywriter: Eliza Rymer
Exec. Creative Director: Millie Stilwill
Strategy: Tom Pollard
Campaigns Manager: Faz Karim
Designer: Lotta Ugge
